Business Management Solutions for Media Groups

Louise© is a complete end-to-end Business Management Solution (BMS) scalable for any kind of Media Group, from single television station to multi-channel group, from very thematic channel to generalist network, from linear broadcasting to VOD/OTT publishing.
Relying on linear/digital rights handled by the state-of-the-art Rights Management Module of Louise©, a Media Groupe secures its content and operations, including long and detailed programming of contents on Linear Channels, and their publications on Digital Platforms (OTT, VOD, Catch-Up TV…).
With its integrated Content and Media Asset Management and its built-in Workflow Engine, Louise© ensures the overall management of business metadata and operations for both Linear and Digital worlds, and brings great productivity.
Cindy© is an advanced Ad Sales Solution to facilitate sales operations, optimize ad inventory, bring high productivity to ad traffic processes and increase sales revenue.
On the one hand, the Linear ad sales for TV and Radio, including addressable ad sales, are smoothly managed in Cindy© from the first ad sales proposal to the invoicing generation covering all stages of the ad traffic.
On the other hand, Cindy© also manages Display Ad inventory (video, audio, banner, overlays…) and Digital audio/video ad insertions, sold through Campaign processed either by Purchase/Insertion Order or via Programmatic.
Cindy© connected with DMP (Data Management Platform), SSP (Supply Side Platform) and Ad Servers, enables smart ad targeting based on user and/or content data.
As scalability and modularity are in the nature of Cindy©, Linear and Digital can be handled independently or jointly.
Mogador© is the Digital Publishing API which allows to carry out dynamically and smoothly the publication of media content on Digital Platforms (OTT, VOD, Catch-Up TV, ...).
While Louise© with its built-in Workflow Engine supports business operations to deliver content to the Digital Platforms, the business-designed Mogador API automatically populates them with the corresponding useful metadata.
Moreover, to optimize daily work with media groups' partners, Mogador© is also the suited tool to share selected information from Louise© with such partners.
In return, media groups’ partners are able to directly enrich and supplement this information in Louise© via Mogador©, which thereby provides smart interoperability.

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